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Items to Consider in Customizing a Business Plan for Web Accessibility

(http://www.w3.org/WAI/EO/Drafts/bcase/)

• The items identified below may result in an increase in the customer base
  
  
  • The demographics of the aging population
    
    
  • The disability of populations that may be attracted to one's site, given appropriate site design and usability
    
    
  • The demographics of non-disabled users also benefitting from accessibility solutions
    
    
  • The benefit of such designs to those that do not present with any disabilities
    
    
• Long term costs are minimized:
  
  
  • If done correctly from the beginning with accessibility and usability in mind, the site becomes easier to maintain and update
    
    
  • If done correctly, migration to new standards that consider accessibility and usability allows for a cost effective scalable product
    
    
• The items identified below may result in reduced liability:
  
  
  • There is no ambiguity as to whether one needs to comply or be subject to legal action
    
    
• It is a socially good practice:
  
  
  • There are benefit of such designs to those that are disabled
    
    
  • There are benefit of such designs to those that do not present with any disabilities
    
    
  • It results an improved public image

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Last Updated: September 1, 2002